Work
Six sites. Nothing alike.
Six concepts for businesses I invented: a pottery studio, a sea sauna, a record shop, a bakery, an architect and a climbing wall, each with its own type, colour and way of selling. Real client work replaces them one at a time. SoftWrites is the software arm: when a business needs more than a website, the same company builds the system behind it.
- Concept

Mudlark
Pottery studio · Stoneybatter, Dublin 7 · 2026
- Concept

Salt Hour
Sea sauna · Salthill, Galway · 2026
- Concept

Runout Records
Record shop and label · Limerick · 2026
- Concept

Half Loaf
Bakery · Kilkenny · 2026
- Concept

Studio Tiernan
Architects · Cork · 2026
- Concept

Overhang
Bouldering gym · Waterford · 2026

SoftWrites
Our software arm · Dublin · 2026