Work · Concept 06 / 06
Overhang
A concept for a bouldering gym that wants first-timers to stop being scared of the wall.
- Concept for
- Bouldering gym
- Where
- Waterford
- Year
- 2026
- Type
- Unbounded, Inter
Homepage · desktopHover to scroll it ↓
- 6
- Hold colours, each a grade
- 2
- Typefaces
- 3
- Steps to a first climb
The system
The idea
Overhang is a concept: a bouldering wall and café on the edge of Waterford, reset every week by its own setters. Regulars love places like this; everyone else assumes they're for people with forearms. The design leads with the first-visit pass and exactly what it includes, shows the fresh set with grades and setters, and puts a busy-ness chart on the page so nobody walks into the six o'clock rush.
The thinking
Beginners don't need to be told it's fun. They need to know what happens in the first twenty minutes. Answer that and the wall stops being intimidating.
What's in it
- 01Art direction: the wall as the brand, hold colours as grade colours
- 02A first-visit pass with everything it includes
- 03The fresh set, with grades and setters
- 04A busy-ness chart by the hour
- 05Kids' club, coaching and party pages
- 06Built to take bookings and waivers in a Studio project
Next concept
Mudlark
Pottery studio · Stoneybatter, Dublin 7
Want one that looks nothing like this?