Work · Concept 01 / 06
Mudlark
A concept for a pottery studio whose classes sell out on Instagram and nowhere else.
- Concept for
- Pottery studio
- Where
- Stoneybatter, Dublin 7
- Year
- 2026
- Type
- Fraunces, DM Sans
Homepage · desktopHover to scroll it ↓
- 2
- Typefaces
- 5
- Colours in the palette
- 11
- Drawn pots, no stock photos
The system
The idea
Mudlark is a concept: a pottery studio on Manor Street running wheel and hand-building classes for groups of six, and selling what comes out of the kiln. The problem it answers is common to every small studio: classes booked through DMs, a shop in a spreadsheet, gift cards as a note in a drawer. The design sells the evening, not the pottery, with the places left on every class card, a shop with a seconds shelf, and gift cards that sell themselves at Christmas.
The thinking
Nobody books a pottery class for the pottery. They book it for the evening. So the site sells the mess, the friend and the bottle of wine, and puts the price and the places left right beside them.
What's in it
- 01Identity: the wordmark, the pot drawings, the clay and glaze palette
- 02Copy written for people who have never touched clay
- 03Class cards with the places left, a waitlist and the price up front
- 04A shop and a seconds shelf
- 05Gift cards as their own page, not an afterthought
- 06Responsive from a 360px phone to a wide screen
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