Work · Concept 02 / 06
Salt Hour
A concept for a sea sauna that needs to sell benches, not just vibes.
- Concept for
- Sea sauna
- Where
- Salthill, Galway
- Year
- 2026
- Type
- Inter Tight, DM Mono
Homepage · desktopHover to scroll it ↓
- 2
- Taps from first screen to booked
- 4
- Live readings on the first screen
- 2
- Typefaces
The system
The idea
Salt Hour is a concept: an eight-bench wood-fired sauna on the prom in Salthill, open from half six in the morning until ten at night. Every visitor asks the same three questions: how hot, how cold, and is there space. The design answers all three on the first screen, with the sauna and sea temperatures, the tide and the benches left in a live panel, and a timetable you can book in two taps.
The thinking
For anything outdoors in Ireland, the weather is the objection. Put the real numbers on the page, the cold ones included, and people stop worrying and start booking.
What's in it
- 01Art direction: the horizon, the one warm colour, the thin type
- 02A live conditions panel: sauna, sea, tide and wind
- 03A timetable booked by the bench, with memberships and ten-passes
- 04A first-timer's guide, because the cold is the objection
- 05Private hire that asks for a date and a headcount
- 06Designed to be wired to a booking system in a Studio project
Next concept
Runout Records
Record shop and label · Limerick
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