Work · Concept 04 / 06
Half Loaf
A concept for a tiny bakery with a queue out the door and no way to save a loaf.
- Concept for
- Bakery
- Where
- Kilkenny
- Year
- 2026
- Type
- Bricolage Grotesque
Homepage · desktopHover to scroll it ↓
- 1
- Typeface, one family doing everything
- 5
- Colours in the palette
- 7
- Drawn bakes, no stock photos
The system
The idea
Half Loaf is a concept: a bakery on Parliament Street baking sourdough, knots and one very serious cinnamon bun from five in the morning and selling out by eleven. Regulars want to reserve; the bakers want to know what to bake. The design shows today's bake with what's gone struck through, takes weekend pre-orders until Thursday at six, and tells the ovens how many loaves to make.
The thinking
Scarcity is the product. A bakery that sells out should say so, cheerfully, on the first screen, and then give people a way not to miss out next time.
What's in it
- 01Identity: the loaf mark, the stickers, the butter and jam
- 02A today's-bake board a team could update from a phone
- 03Weekend pre-orders with collection times
- 04Cake orders that ask for a date, a size and a message
- 05A wholesale page for local cafés
- 06Responsive from a 360px phone to a wide screen
Next concept
Studio Tiernan
Architects · Cork
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